{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy","title":"183. Amazon Strategy With Greg Cassar","html":"","width":"100%","height":180,"duration":2064,"description":"Amazon Strategy\n \n\n\t\n\tLinks Mentioned:\n\t\t\n\t\t\t* www.rainmakerpartner.io\n\t\t\t* www.amazing.com\n\t\t\t* www.smartmarketer.com\n\t\t\t* www.advertisingboost.com\n\t\t\t* www.collective.com.au\n\t\t\t* www.GetMeToDone.com\n\t\t\t* www.Productiveinsights.com\n\t\t\t* www.YouTube.com/ProductiveInsights\n\t\t\t* www.CallAshRoy.com\n\t\t\t* www.PremiumProductivity.com\n\t\t\n\t\n\n\n\n\tRelated Episode:\n\t\n\t\t* 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven\n\t\n\nAsh Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):\nGreg Cassar: 00:00\n\nAmazon doesn't allow you to track conversions like when you got a sale from an outside traffic source so it is a little bit harder and they don't allow you to do remarketing except for if you're a big seller and you're using their tools. So Amazon, the only way we do that is like we drive traffic from the videos out on social media about key products. We do like Facebook video view ads and we send them in but we can't really track and measure. We can just see that if we turn that off, their sales go down and the social buzz goes down and that kind of stuff.\n\nAsh Roy: 00:35\n\nWelcome back. This is Ash Roy. I'm the founder of productiveinsights.com and the host of the productive insights podcast. And I'm delighted to have Greg Cassar back on the podcast from Rainmakerpartner.io. Now, Greg recently was on the podcast and he talked about some high level strategies around building a successful online business and we talked through the various kinds of business models, starting with a local business where you're trading your time for money and then a more services based business where it's a little bit higher end. Then we talked about having an information product business, which was a bit further up the line way. You're not trading time for money as much and it's a bit more leveraged. And then we talk about...","thumbnail_url":"https://img.transistorcdn.com/9b1RpM1m3U08ppoA1O0r7cNVKH_QBA7NI1mjnPne1fg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NGRl/YTNiMGIxMTU5MGU2/YzFhY2VkODIzM2Q2/NmQ5ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}