{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"Building a Culture-First Company: Steve Schwartz, founder of The Art of Tea","html":"","width":"100%","height":180,"duration":1897,"description":"On today's show, we chat with Steve Schwartz, founder of the Art of Tea, a bespoke tea company crafting custom blended tea for the biggest names in hospitality.\nIf you're going to create a product, logic would dictate that you'd want the masses to have access to it. But that's not the route Steve Schwartz went. He wanted his tea company to serve those that serve others. It's one of the foundational values that guides The Art of Tea. In today's tough economy, the companies that thrive will be culture first companies. Here, Steve walks us through the core values and culture-first perspective that has made The Art of Tea a huge success.\nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n The importance of mentors\nFind yourself a teacher, acquire yourself a friend\nMentors can share lessons\nFriends can challenge you and learn with you\nMentors and friends in Steve’s life\n3 daughters - all under 15yo\nCoach - in his mid-70s and helps to separate belief from reality\nGroup of peers in similar businesses - sharing best practices and meaningful lessons\nLessons from childhood\nHad a very perfect, comfortable upbringing until parents’ divorce at 14\nSent to live with 19yo brother with no financial support\nLearned to be scrappy and creative to make money\nKnew it was a phase and would be able to teach lessons to children one day\nEntering entrepreneurship\nStarted digital gatherings in Arizona at 19\nMinimal resources but events were profitable\nIntroduction to tea\nMom became very ill with brain cancer - she passed within 10months\nSteve realized there could be other schools of medicine and treatments\nFound Ayurvedic Institute and learned about botanicals\nBegan traveling...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}