{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Fans Have More Friends: Heineken's Formula | James Watt launches non-alc brand Fool's | Pizza Hut ads celebrate quarterbacks as","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/785f493a\"></iframe>","width":"100%","height":180,"duration":376,"description":"The FMCG Marketing Daily — August 26, 2026\n\nIn this episode:\n• Heineken's US CMO reveals how the brand is actively repositioning around the consumer behaviour shift from digital socialising to real-world connection — without abandoning its core positioning.\n• BrewDog's controversial co-founder is back with a non-alcoholic challenger brand, signalling that the no-and-low category is now attracting serious founder-led brand investment — not just line extensions from incumbents.\n• Pizza Hut is dropping the word 'pizza' from its brand name in a bold repositioning move — launching simultaneously with a quarterback-led NFL campaign that signals ambitions well beyond its founding category.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}