{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Nathan Barry Show","title":"The Branding Advice That No One Tells You | 068","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7879a833\"></iframe>","width":"100%","height":180,"duration":2809,"description":"Today I’m joined by Charli Prangley as we revisit our bold rebrand from ConvertKit to Kit - a journey of rapid change, decisive leadership, and preserving what truly matters.\nIn this episode, we explore how we built a new identity without starting from scratch, the lessons learned along the way, and how our internal culture has evolved as a result.\nTimestamps:\n00:00 Introduction to Branding\n00:49 The Kit Rebrand Journey\n01:55 Lessons Learned from Rebranding\n05:11 Maintaining Brand Equity\n06:39 Challenges and Successes\n08:25 The Importance of Brand Strategy\n12:42 Messaging and Positioning\n15:33 Internal Shifts and Bold Actions\n18:56 Kit's Self-Belief and Leadership\n22:45 Creating Tutorials and Overcoming Roadblocks\n24:51 Celebrity Endorsements and Success Stories\n25:28 The Impact of a Strong Brand\n31:24 Executing a Successful Rebrand\n36:27 Dreaming Big and Making It Happen\n39:27 Reflecting on Leadership and Growth\n43:13 Final Thoughts and Encouragement\nIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.\nLearn more about The Nathan Barry Show: https://nathanbarry.com/show\nFollow Nathan:\nInstagram: https://www.instagram.com/nathanbarry\nLinkedIn: https://www.linkedin.com/in/nathanbarry\nX: https://twitter.com/nathanbarry\nYouTube: https://www.youtube.com/@thenathanbarryshow\nWebsite: https://nathanbarry.com\nFollow Charli:\nInstagram: https://www.instagram.com/charliprangley\nLinkedIn: https://www.linkedin.com/in/charliprangley\nTwitter: https://twitter.com/charliprangley\nYouTube: https://www.youtube.com/user/charlimarietv\nWebsite: https://charlimarie.com\n\nFeatured in this episode:\nKit: https://kit.com\nKoto (Brand Strategy Partner): https://www.kotoagency.com\nSquare Black (Development Agency): https://squareblack.com\nTom Brady’s Newsletter: https://www.tombrady.com/newsletter\nMorgan Freeman: https://themorganfreeman.com\nHighlights:\n06:03 – Churn: The Leaky Bucket Challenge\n15:05 – Unpacking the...","thumbnail_url":"https://img.transistorcdn.com/94Z7X6faUKE41kiKTRfZPH0m-h9g7ytYNEt5v0i7EJE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODMx/YjU2MDE1OGMwYTVj/YWE2MjUyOTkwNTVi/YmJkMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}