{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Connex the Dots: The Business Optimizer","title":"B2B Buyers Are Forcing AI Adoption With Jason Greenwood","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/787f3906\"></iframe>","width":"100%","height":180,"duration":2313,"description":"Most people assume B2B is years behind retail on AI. The buyers say otherwise.\n\nPaul Kortman sits down with Jason Greenwood, Founder & Lead Consultant at Greenwood Consulting, who advises manufacturers, distributors, and wholesalers on digital commerce. Jason explains why the pressure to modernize is coming from customers rather than software vendors, what happens to suppliers who can't meet it, and why the portal metric most owners judge themselves on is the wrong one.\n\nHighlights\n(00:00) Intro\n(00:45) The real difference between distributors and manufacturers\n(04:10) Baseline numbers on B2B ecommerce adoption\n(05:06) EDI, punch-out, and the fastest growing B2B channel\n(07:22) Why WhatsApp and email became commerce channels\n(11:50) The push for adoption by stealth in B2B portals\n(19:16) Where consultants and automation agencies actually help\n(24:58) Real client examples of AI already at work\n(29:52) Does AI shrink the systems integrator business\n(32:10) Why action agents are becoming the new middleware\nConnect with Jason\nConnect with Paul\nCheck out Greenwood Consulting\n\nWant help finding a quick win like this in your own business? https://connex.digital/book/podcast","thumbnail_url":"https://img.transistorcdn.com/j_M6K9dRyz1ezNilRDhiRFF71abukeiCtsfQyk96fgY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNGMz/N2NhNjViZGMzNmNh/N2MzYTdiMWUxN2Q4/OTk5Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}