{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Paul Truesdell Podcast","title":"Follow the Money","html":"","width":"100%","height":180,"duration":4402,"description":"Follow the MoneyWhere Campaign Cash Really Comes From, Who Benefits from Climate Policy, and Why Christians Stay Silent About ChinaBy Paul TruesdellBefore I begin…Why I Do Long-Form: A Four-Minute ExplanationYou know what’s funny? Every marketing guru out there tells me I’m doing it all wrong. “Paul, you need to be on TikTok. You need fifteen-second clips. You need memes. You need to hook ‘em in three seconds or they’re gone.”And I say: Good. Let ’em go.Here’s the thing about those short-form videos—the TikToks, the Reels, the quick-hit content. They’re designed for instant gratification. Quick dopamine hits. Scroll, laugh, scroll, react, scroll. The average user burns through two hundred videos in thirty minutes. Half of viewers bail within three seconds if they’re not immediately entertained.That’s not a bug in the system. That’s the feature.And it works beautifully—for a certain kind of audience. The “entertain me” crowd. The “what have you done for me lately” folks. The meme-based, short-attention-span consumer who wants answers without questions and solutions without understanding.That’s not my type of prospect or client.Let me tell you who I’m looking for. I work with people who are fifty-five and older, often within five years of retirement or already there. These are folks who’ve spent decades building something—careers, families, wealth, wisdom. They didn’t get there by scrolling through thirty-second clips. They got there by thinking things through. By asking hard questions. By sitting with complexity.Long-form podcasting is my filter.When I do a two-hour episode, I’m not trying to compete with TikTok. I’m doing the opposite. I’m saying: If you’ve got the patience to listen to this, if you’re intellectually curious enough to follow a conversation that unfolds over time, if you actually enjoy thinking deeply about money, about retirement, about how to spend the next chapter of your life—then you might be my kind of person.The research backs this up....","thumbnail_url":"https://img.transistorcdn.com/115-XsjkdwCpJ99xv-8oZ76t6jr8ScWEC5MYSKzL0ig/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MTUx/OWRiNTc0NTk0Y2Nk/M2VjYTliMGVhN2Zm/YTZkZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}