{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators","title":"Philip VanDusen - Naming Your Business","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/78851e23\"></iframe>","width":"100%","height":180,"duration":403,"description":"If you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by including your name or pick a generic business-oriented title?\n \nIn this podcast, I explore both options in great detail - examining the pros and cons of each type of name. There's more to this than deciding whether you want to be known as \"John's Bakery\" or \"San Francisco Bakeries.\" Every small decision can profoundly affect how successful your venture ultimately is.\n \nI talked about:\n3 Major things in naming a business\nAdvantages of naming your business\nChallenges of naming your brand name\n \n____________________________\n \nThanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!\n \n \nWEBSITE:\nhttp://www.philipvandusen.com  \n \nTHE BRAND•MUSE NEWSLETTER:  \nhttp://www.philipvandusen.com/muse  \n \nTHE BRAND DESIGN MASTERS FACEBOOK GROUP:  \nhttps://www.facebook.com/groups/branddesignmasters/ \n \nYOUTUBE CHANNEL:\nhttp://www.youtube.com/c/PhilipVanDusen  \n \nTWITTER:\nhttps://twitter.com/philipvandusen  \n \nPINTEREST:\nhttps://www.pinterest.com/philipvandusen  \n \nFACEBOOK:\nhttps://www.facebook.com/verhaalbranddesign \n \nBRAND STRATEGY 101 COURSE:\nhttps://philipvandusen.com/bs101\n \nAffiliate Partners:\n \nBring Your Own Laptop - Adobe Training with Daniel Scott\nhttps://www.byol.me/philip  \n \nInVideo\nhttps://bdmpodcast.com/invideo\nDiscount Code: \"PHILIP50\"\n \nTubebuddy\nhttps://wwwtubebuddy.com/philipvandusen  \n \n____________________________\n \nThe Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.\n \nPhilip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly...","thumbnail_url":"https://img.transistorcdn.com/y0HscpPZ-YMirV8OIyHBE0TIMNWr48z3ohMEERh_Qz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzY0NDIvMTcwNzcz/MzkwNC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}