{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Three major Diageo brands to get | Media Buying Briefing: How Publicis keeps | Campaign Trail: Cheez-It convenes Couch Committee","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/78a5c424\"></iframe>","width":"100%","height":180,"duration":400,"description":"The FMCG Marketing Daily — September 15, 2026\n\nIn this episode:\n• Diageo is reformulating three of its biggest spirit brands for a lower-ABV future, signalling that moderation is now a core brand strategy rather than a niche play.\n• Publicis landing PepsiCo's media account without a formal pitch reveals how the agency model is changing — and what that means for FMCG brands reviewing their media relationships.\n• Cheez-It's college football campaign shows how Kellanova's snack brands are using sports sponsorship to own a specific cultural moment rather than just buy media.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}