{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The AAA Storage Podcast","title":"Behind the Scenes of Leasing and Managing a Self-storage Facility","html":"","width":"100%","height":180,"duration":2281,"description":"In this episode of the AAA Storage Podcast, Paul Bennett and David Luce, the VP of Operations at AAA Storage, explore the intricate details of leasing and managing self-storage facilities—topics rarely uncovered in the industry. David explains the evolution of management practices over the past decade, the role of technology in operations, and provides a comparative look at leasing up new facilities versus managing mature ones. Listeners will gain a deeper understanding of self-storage investing and the strategic processes that drive success in this unique asset class.Key Highlights:Industry Evolution: David Luce discusses the dramatic changes in self-storage management over the past 10 years, highlighting the shift from manual to all-digital operations.Lease-up vs. Maturity: Learn the differences in strategies for leasing up new facilities and managing high-occupancy, mature properties.Marketing Strategy: The importance of Google and grassroots marketing in attracting tenants to self-storage facilities.Remote Management: Insights into the growing trend of remote management and how AAA Storage balances technology with human presence.Investment Due Diligence: What potential investors should consider about a sponsor's property management capabilities.Quotes:\"Today, everything is done digitally, and that allows a degree of efficiency we couldn't have imagined 10 years ago.\" — David Luce\"For lease-ups, your goal is to lease it up fast—it's all about that initial velocity.\" — David Luce\"Grassroots marketing and strong curb appeal are vital—more than 50% of business comes from simple drive-by traffic.\" — David Luce","thumbnail_url":"https://img.transistorcdn.com/zLQZx-soUCuC5_nzt0ECx8UhsLSlnrRrLrJNKQf4KsU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMDQy/MTYyYjczMjg3MGRm/NjZmMTJlMDc2ZTA0/Yzc2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}