{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"13 Keys for Better Contact forms: Get More Website Form Fills","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/78f6d986\"></iframe>","width":"100%","height":180,"duration":507,"description":"✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire)\n✓ Fields should match the expected size of the answer \n✓ Button should Fit it to the current design - but pop out \n✓ Skip the phone number or make it obviously optional \n✓ Social proof - where, who, what \n✓ Explain what happens next - make a promise \n✓ Don’t be picky - validation should be looooose\n✓ Convey the value... your jobs not over when they get to the contact form\n✓ Indicate required fields\n✓ Trust, trust, trust\n✓ Clean it up on mobile\n✓ Use ‘send message’ or something more personal, the word submit has bad connotations and it actually matters \n✓ Make the headline benefit driven - or more personal","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}