{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Successful Contractor Podcast","title":"Woman-Owned. Never Roofed a Day. Aiming for $6.5M This Year, $10M Next.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7908a1cd\"></iframe>","width":"100%","height":180,"duration":5467,"description":"Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591 \nGet Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath’s Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc226 \n\n \nHe was a corporate consultant. She had an MBA. Neither had roofed a day in their lives — then they bought a roofing company and doubled it. \nTim Wilde and his wife Sasha bought Sexton Roofing & Siding in Western Massachusetts in 2023 — a 40-year-old brand the previous owner ran solo at about $2 million a year, working 16-hour days, seven days a week. Neither of them had ever roofed: Tim came out of corporate pharmaceutical-construction consulting, and Sasha has an MBA and always wanted to run a business. When a corporate takeover pushed Tim out, and a friend showed them you could simply buy a business, they did. \nThe first year nearly broke them. They priced with “a finger in the air,” had no idea what a good margin was, and kept winning on low bids. Then they found CertainPath — Tim signed up at a Profit Day on the spot — and the turnaround began: fixing their pricing first, then rebuilding sales around an in-home, one-call-close process. \nTwo years in, they’ve doubled the business past $4 million, they’re targeting $6.5 million, and Tim personally sold $2 million to become a CertainPath roofing crown champion. And it’s 100% woman-owned — Sasha owns it outright, and Tim jokes he’s “just cheap labor.” \nIn this conversation, you’ll discover: \nHow two people with zero trade experience bought a 40-year-old roofing company off a broker \nWhy the acquisition was tougher than they expected — and what they’d do differently \nThe “finger in the air” pricing mistake CertainPath fixed first \nHow moving to an in-home presentation unlocked...","thumbnail_url":"https://img.transistorcdn.com/WCyJ3ptH0xXEDqC4S1LIZ73tPiK25vJcQICelfBZHPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzJh/ZGUzYzE3OTNiM2Nj/YTllNDRjYmY2NWIy/NjY2OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}