{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Make Marketing Suck Less for Expertise-Driven Solo Businesses","title":"406. No One Cares What You Do (This is What They Care About Instead)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/79281f6b\"></iframe>","width":"100%","height":180,"duration":440,"description":"Newsflash: No one gives a crap about what you do. It's why your elevator pitch isn't landing — and it's probably not a credibility problem.\nMost consultants start pitching in the middle of the movie. They lead with the offer, the framework, the process — before the potential client or referral partner even knows what problem you solve. That's when you get the polite \"sounds interesting...\" and the conversation dies.\n🔥 Grab the Free Message Reality Check: https://resources.drmichellemazur.com/reality-check\nIn this video, I break down why this happens and what to do instead. The short version: you're translating your clients' messy, lived experience into clean expert speak — and something important gets lost in that translation. The message stops landing because it stopped sounding like the words already in your prospect's head.\nYou'll see a before-and-after example of problem-first messaging in action, plus a fast reality check you can run on your own marketing today — starting with your website hero section — to find out whether your copy sounds like you or like them.\nIf you've been over-explaining what you do and still getting blank stares, this is the shift that helps the right people recognize themselves in your work — and understand it well enough to refer you.\nThis episode originally appeared on the Make Marketing Suck Less YouTube channel: Subscribe here: https://www.youtube.com/@TheDrMichelleMazur","thumbnail_url":"https://img.transistorcdn.com/1IFZInjM1InrJhdsqClieFyyvaPfLLd08V3p8M2aXzQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwMDE0LzE3MDg2/MjI4MDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}