{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everything Clicks","title":"Building Brand Equity and the Post-Click Ecosystem That Converts - Kate Ross","html":"","width":"100%","height":180,"duration":2069,"description":"Kate Ross, Marketing & Creative Director at Centric, explains why brand isn’t “design polish.” It’s a living system that builds trust, reduces risk, and shapes every post-click decision.In this episode, Kate breaks down how brand equity gets built across digital, physical, and human touchpoints, and why internal culture is inseparable from external credibility, especially in high-stakes B2B environments like construction.You will hear:- Why brand is a “living, breathing entity,” not a logo, palette, or website refresh- How post-click trust signals work when the sales cycle is long and the risk is high- How Centric activated employees as brand ambassadors after becoming an ESOPLearn how to build confidence (not just clicks) and create a brand ecosystem that earns repeat business through consistency, clarity, and trust.=== Connect with Kate:- LinkedIn: https://www.linkedin.com/in/kate-ross-62245517/- Centric website: https://centric.build/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com","thumbnail_url":"https://img.transistorcdn.com/5PP3NwAttqB8h4tspzwwRLQP3TN185hV1MbMG2ks3k8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMGYx/OWQ4NmJmYzVmYThh/YmRiNmJlYzM3Njg2/Y2M2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}