{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Nutgraf (Private)","title":"Perplexity’s audacity ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7983343e\"></iframe>","width":"100%","height":180,"duration":651,"description":"There have been telecom partnerships before, most notably with OTT platforms like Netflix, Hotstar, and Amazon Prime. \nThey’ve usually been bundled with postpaid plans, or sometimes with higher value prepaid topups. \nNobody has ever gone to Airtel and said, “we want you to give our product away for free to all of your subscribers….yes, all 360 million of them…send us a quote.” \nThe most intriguing aspect of the Perplexity-Airtel deal is the full-scale buyout of distribution.\nListen to Praveen Gopal Krishnan divulge on the importance of this kind of a deal in this edition of The Nutgraf. ","thumbnail_url":"https://img.transistorcdn.com/BIbJGB6fcoi8RNEQtSlv59Rj32zvAI4sVWWR_6gdImo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODQz/ZjVmMGY3ZWQ0OWNl/ZGUwZDViYzE1NGIx/MzU1OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}