{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Regenaissance Podcast","title":"Jordan Green - Economics, Marketing, & Storytelling In Agriculture | #85","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/79881a0a\"></iframe>","width":"100%","height":180,"duration":5544,"description":"In this episode, Jordan and I discuss the importance of economics, marketing, and storytelling in agriculture.\nFollow the tour on YouTube\nJordan Green is a U.S. Marine Corps veteran who served multiple deployments before completing a five-year tour of duty in 2009 and transitioning into full-time farming with his wife, Laura.\nTogether, Jordan and Laura founded J&L Green Farm in Virginia’s Shenandoah Valley, where they raise pasture-based pork and poultry and 100% grass-fed beef on 500 acres, marketing their food directly to consumers.\nKey Topics\nEscaping the industrial poultry system and its impact on animals and farmers\nApprenticeship at Polyface Farm and lessons from Joel Salatin\nMilitary service and how it shaped the decision to start J&L Green Farm\nThe struggles of starting a farm business during the 2008 financial crisis\nWhy marketing and storytelling matter as much as production in regenerative farming\nTimestamps:\n00:00:00 Why cheap food threatens the survival of American farms\n00:03:00 Inside poultry houses: dust, ammonia, and farmer servitude\n00:08:00 Contracts, mortgages, and the trap of industrial poultry farming\n00:17:00 Apprenticeship at Polyface and scaling pasture-based livestock\n00:24:00 The reality of death and livestock farming behind the scenes\n00:29:00 Joining the Marines and balancing military life with farm dreams\n00:36:00 Starting J&L Green Farm with land, capital, and a Polyface contract\n00:40:00 Surviving the 2008 housing crash while building a farm business\n00:42:00 Why marketing is the hardest but most crucial part of farming\n00:49:00 The clash between fast tech and slow ecology in food production\n00:55:00 Building customer relationships, not flash sales\n01:00:00 Why most farms aren’t welcoming to the public and how J&L differs\nConnect with Jordan, J&L Farm:\nWebsite\nInstagram\nFollow the tour on YouTube","thumbnail_url":"https://img.transistorcdn.com/al8BwjjnR2m8I-3vEq0Iyx2E0FqQ9QB0aLPF4D6flnY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YzE3/NmFmYjZiNmRkZDdm/Y2MwYzk5ZjI5ZjRj/YzgwZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}