{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Thriving Through","title":"E114 Building a Platform That Connects Companies With Fractional Talent | Michele Cook","html":"","width":"100%","height":180,"duration":2518,"description":"In this episode, Michelle Cook discusses the intersection of tech layoffs and AI implementation, highlighting the challenges faced by executives in the current market. She shares her vision of building a platform to help laid-off executives transition into fractional consulting roles, emphasizing the importance of human intelligence in the workplace. Michelle outlines her strategies for recruitment, positioning fractional services to companies, and navigating budget constraints. The conversation also touches on networking, sales cycles, and the current status of her platform development, concluding with her aspirations for the future of her business.\nTakeaways\nMassive layoffs are occurring in tech, with companies like Meta and Amazon leading the way.\nAI is being used to replace human jobs, causing stress and uncertainty for employees.\nCompanies are realizing they need experienced executives back after layoffs.\nMichelle aims to help executives transition into fractional roles to maintain job security.\nBuilding a platform for fractional executives involves both recruitment and consulting services.\nNetworking and building relationships are crucial for finding potential clients.\nPositioning fractional services as a cost-effective solution is key during budget constraints.\nSales cycles can be long and challenging, requiring effective follow-up strategies.\nThe platform is still in development but has potential for growth and success.\nMichelle is currently balancing fractional work with building her platform.\nConnect with Michele Cook: https://www.linkedin.com/in/michele-cook-3624ab9/\nCall to Action:\nIf this helped you think differently about your consulting business, leave a review. It'll take less than a minute and it'll help other independent consultants find the show.\nWork with AJ, Client Attraction System Assessment\nMost consultants don't have a client attraction system. Do you?\nYou've got expertise. The question isn't whether you can do the work — it's whether you...","thumbnail_url":"https://img.transistorcdn.com/w-_QBbxVo-8ZDIXX54CZGe5vij6twqwNGEuGg-Wzdjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZGZi/NGNmOTE1MjBjMWUy/YTk1ODIxMTNlNzJm/YWRiOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}