{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing with Vani","title":"How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/79d73fd3\"></iframe>","width":"100%","height":180,"duration":2299,"description":"TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their marketing campaigns and grow their consumer base!\n\nIf you're a marketeer or founder, confused about how to plan your media, then this episode is just for you!\n\n👉 Listen to the podcast to learn about:-\n\n2:34 - Media for impulse products category\n\n8:27 - Continuity over impact for B2Bs\n\n15:43 - Media principles for companies creating new concepts\n\n30:43 - How can early-stage brands create impact\n\n📄 Click here to read the text version of the episode [https://docs.google.com/document/d/1H3nCaNFaxsyADEorZ_vniMxVXSHmc2DB5F76N8Q8CtE/edit?usp=sharing]\n\nEnjoyed the episode? Please consider listening to the other episodes and subscribe to \"Marketing with Vani\" on this platform!\n\nThis show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.","thumbnail_url":"https://img.transistorcdn.com/yG6djJPS_VKJAJUpw_TBIsnn0afbs0vMDYSupnSONsI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNjY5LzE3MTE5/NDQ0MzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}