{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Strong New York Podcast","title":"He Spent 13 Years Building the Brand You Just Discovered - Sam Nebel, Co-Founder of Goodwipes","html":"","width":"100%","height":180,"duration":3100,"description":"What does it actually take to build a consumer brand from scratch — bootstrapped, broke, and selling something nobody wanted to talk about?\nOn this week's episode, Sam Nebel, Co-Founder of Goodwipes, sits down with Kenny to share the unfiltered 13-year journey of turning a Ziploc bag full of wipes at Florida State tailgates into the fastest-growing flushable wipe brand in the country, now on shelves at Walmart, Target, and Kroger.\n\nIn this episode:\nWhy Sam turned down a $1M acquisition offer (when they were already doing $1M+ in sales)\nThe credit card hacks, merchant cash advances, and \"sharky\" financing tricks that kept them alive early on\nHow a rebrand done entirely in-house launched them into retail dominance\nThe Olipop collab, Wet January campaign, and why going all-in on partnerships actually works\nWhat 13 years of an \"accordion body\" and entrepreneurial grind taught Sam about mental health and staying in the game\nIf you think overnight success is real, this episode will change your mind.\nFollow Goodwipes: @goodwipes on all platforms | Available at Walmart, Target, Amazon & Kroger\nThis episode is sponsored by Celsius.  Visit @celsiusofficial on Instagram to see all of their new flavors!\nThis episode is sponsored by Marek Health.  Visit marekhealth.com and use code KENNY at checkout for  10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.\n00:00 Podcast Welcome Sponsors\n00:29 Goodwipes Intro Bathroom Talk\n01:57 Origin Story Frat House\n02:41 Long Road to Growth\n04:50 Rebrand Packaging Strategy\n06:59 Manufacturing Testing Basics\n10:04 Bootstrapping Rough Years\n12:01 Funding Retail Scale Up\n16:58 Field Marketing DNA\n19:14 Taboo to Mainstream IBS\n21:03 Collabs Ollipop Influencers\n24:26 Making Partnerships Work\n25:13 Breakthrough Moments\n26:15 Retail Wins Momentum\n27:21 Lowest Point Fundraising\n29:13 High School Dreams\n31:30 Health Wellness Journey\n33:18 Humor Brand Voice\n35:06 Design Creative Control\n36:44 Defining Success Goals...","thumbnail_url":"https://img.transistorcdn.com/2Xk0ZfTav_YYXRVY33jR580T6b9XsLam3nbonxuWOrE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ODY5/ODY1MDY4ZWQyNzg0/OWQxOThmY2JlMTc3/MDExOC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}