{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Second Order Podcast","title":"Episode 02 - From Big Tech to Startup: What They Don't Tell You | David Aronchick","html":"","width":"100%","height":180,"duration":1985,"description":"David Aronchick spent years inside some of the biggest names in tech  Microsoft, Google, Amazon before making the leap to build his own company, Expanso, a distributed data platform helping businesses manage and process data across multiple locations without it ever leaving their control. In this episode, Nate sits down with David to talk through what that transition actually looks like: the go-to-market reality no one prepares you for, what it means to find your first customer versus your second, and why a great product alone won't get you very far.\nDavid gets into the hard lessons of early customer onboarding, why startups spread themselves too thin chasing every opportunity, and how the B2B buying landscape has shifted closer to consumer behaviour than most founders expect. He also shares his honest take on product market fit, the myth of the repeatable sales motion, and what he'd do differently if he could go back.\nWhat you'll take away from this episode:\nWhy leaving a big tech company is harder than it looks — and what support you lose the moment your email address changes\nHow Expanso approached early customer onboarding without ripping and replacing existing infrastructure\nThe real difference between your first customer and your second, and what you should learn from each\nWhy chasing every customer request is one of the biggest mistakes early-stage startups make\nThe go-to-market truth most product-focused founders don't want to hear\nHow B2B buying behaviour has shifted and what that means for founders selling into enterprise today\nConnect with David Aronchick on LinkedIn: https://www.linkedin.com/in/aronchick/\nI hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly.\n– Nate and the Second Order podcast team\nConnect with Nate Dinet on LinkedIn: linkedin.com/in/nathanieldinet\nVisit The Step Manager website here: https://www.thestepmanager.com\n#secondorder #natedinet #thestepmanager #operationspodcast...","thumbnail_url":"https://img.transistorcdn.com/ldCaK4yR3VNFQRMt-GkIsZO3BcLdRgoReLcnisOqPHk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYmMw/YTQ1MDRiZDM4NTBi/NDUzMDc4ZTljMjEw/ZWFjNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}