{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B SaaS Marketing Snacks","title":"76- Planning with the feature matrix","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7a26a0b4\"></iframe>","width":"100%","height":180,"duration":1530,"description":"When you're building pricing and packaging for your B2B SaaS company, you’ll want to consult the feature matrix first.\nThis framework gives your team an unbiased look at the features your product delivers to customers. It looks at each feature based on two different factors: how many people utilize it and how many competitors offer it.\nIn Episode 76 of the B2B SaaS Marketing Snacks Podcast, host Stijn Hendrikse and special guest Mike Northfield show you, step by step, how to:\nSet up a feature matrix with insider examples from Microsoft and others\nSegment your features into different pricing tiers\nDeliver your product in a differentiated way\nExpand ARPU\nShow maximum value to your customers\nB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:\nStijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi\nBrian Graf: CEO of Kalungi\nB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!\nThe best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.\nResources shared in this episode:\nProduct marketing: How to position your product for success\n11-point checklist to build a SaaS product pricing strategy\nBest practices for your B2B SaaS pricing strategy\nBSMS 24 - Pricing and packaging your SaaS offering (Part 1)\nT2D3 CMO Masterclass\nSubmit and vote on our podcast topics\n\nABOUT B2B SAAS MARKETING SNACKS\nSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for...","thumbnail_url":"https://img.transistorcdn.com/eXVFQab6SDTTyj-qv_JQIcgGfZWZr6evrBtV_FKrHdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MmEx/YTMwNjNhZGU4NzI2/MzMyMzVmYzJkNTc5/YTRkNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}