{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"Public Speaking is the Ultimate Zero-Click Marketing (with Jay Acunzo)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7a615a29\"></iframe>","width":"100%","height":180,"duration":2161,"description":"What if the best marketing doesn’t drive a click at all — but makes people seek you out?\nI chat with Jay Acunzo about why public speaking might be the ultimate form of zero click marketing, how to build ideas that actually matter to your audience, and why resonance beats reach when you’re trying to create work people remember.\nJay breaks down how to build stronger arguments for your ideas, why commodity content has such a short shelf life, and what it really means to matter more instead of simply marketing more.\nTimestamps\n00:00 — Jay’s core idea: don’t market more, matter more\n02:26 — Why every talk needs to create a real shift, not just a to-do list\n04:24 — Jay’s “unsolicited response rate” metric\n06:00 — Reach vs. resonance, and why making people care is the actual job\n07:46 — Amanda’s coaching session with Jay and the missing “problem” in her talk\n08:47 — Why marketers need to slow down and develop ideas that matter\n14:21 — Creativity as trial and error, not instant genius\n17:22 — Asking questions Google can’t answer\n20:52 — Amanda’s favorite newsletter and useful zero-click content\n22:38 — Michelle Warner as an example of a zero-click business\n28:55 — How platforms reward lowest-common-denominator content\n30:16 — Why speaking gives you control that social platforms don’t\n34:48 — Jay’s podcast, *Why They Resonate*, and Amanda’s upcoming appearance\nConnect with Jay Acunzo: https://www.linkedin.com/in/jayacunzo/\nLearn more about Jay Acunzo: https://jayacunzo.com/\nSign up for Jay’s Newsletter: https://jayacunzo.com/newsletter\nListen to Why They Resonate: https://open.spotify.com/show/2xMty2O4GBcG8F7ySudeXl\nLearn more: zeroclickmarketing.co\nConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads\nThis episode was produced in partnership with Share Your Genius\nwww.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}