{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"Public Speaking is the Ultimate Zero-Click Marketing (with Jay Acunzo)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7a615a29\"></iframe>","width":"100%","height":180,"duration":2161,"description":"What if the best marketing doesn’t drive a click at all — but makes people seek you out?I chat with Jay Acunzo about why public speaking might be the ultimate form of zero click marketing, how to build ideas that actually matter to your audience, and why resonance beats reach when you’re trying to create work people remember.Jay breaks down how to build stronger arguments for your ideas, why commodity content has such a short shelf life, and what it really means to matter more instead of simply marketing more.Timestamps00:00 — Jay’s core idea: don’t market more, matter more02:26 — Why every talk needs to create a real shift, not just a to-do list04:24 — Jay’s “unsolicited response rate” metric06:00 — Reach vs. resonance, and why making people care is the actual job07:46 — Amanda’s coaching session with Jay and the missing “problem” in her talk08:47 — Why marketers need to slow down and develop ideas that matter14:21 — Creativity as trial and error, not instant genius17:22 — Asking questions Google can’t answer20:52 — Amanda’s favorite newsletter and useful zero-click content22:38 — Michelle Warner as an example of a zero-click business28:55 — How platforms reward lowest-common-denominator content30:16 — Why speaking gives you control that social platforms don’t34:48 — Jay’s podcast, *Why They Resonate*, and Amanda’s upcoming appearanceConnect with Jay Acunzo: https://www.linkedin.com/in/jayacunzo/Learn more about Jay Acunzo: https://jayacunzo.com/Sign up for Jay’s Newsletter: https://jayacunzo.com/newsletter Listen to Why They Resonate: https://open.spotify.com/show/2xMty2O4GBcG8F7ySudeXl Learn more: zeroclickmarketing.coConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | ThreadsThis episode was produced in partnership with Share Your Genius www.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}