{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"OFFBounds Retail","title":"116. American Golf's CEO, Nigel Oddy: “Be clear on the vision. Keep it simple.”","html":"","width":"100%","height":180,"duration":1751,"description":"In this episode of OFFBounds, Paula Macaggi sits down with Nigel Oddy, CEO of American Golf, to unpack what it really takes to turn around a retail business. With more than four decades in the industry and multiple CEO roles behind him, Nigel shares how he approached a company that had lost direction post-COVID, facing overstock, cash pressure, and declining performance. Instead of overcomplicating the strategy, he focused on people, clarity, and a simple vision that the entire organization could align behind.\nThe conversation goes beyond the numbers and into the realities of execution. Nigel explains how to diagnose a business from the inside out, why most transformations fail in the early stages, and how customer experience becomes a true differentiator when done right. From retraining store teams to reduce customer intimidation to building a one-stop shop model supported by services and technology, this episode offers practical insights for retail leaders navigating growth, change, or turnaround situations.","thumbnail_url":"https://img.transistorcdn.com/vDC1B3WKYsXJP9THgGiTzmfH0eGqbFawgV8QZnjtl8w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMmNh/OWVhMWU5YWY1Y2Q2/NTY2ZTBjNjhhMGM2/ZjU3Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}