{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grow & Tell","title":"Scaling Marketing: How Nico Dato grew Podium from $1m to $100m","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7a9c4a4c\"></iframe>","width":"100%","height":180,"duration":2806,"description":"Nico Dato, CMO of Entrata, shares lessons from growing Podium from a single-product review platform to a nine-figure, multi-product lead gen platform.When Nico Dato joined Podium in 2015, they were a single-product review tool for SMBs with under $1m in revenue.Over a 7-year period, Nico helped grow Podium to a multi-product lead conversion platform with over $100m in revenue. For those counting at home, that's 100x growth.In today’s episode, Alex and Nico discuss:How Podium grew primarily through webinars and industry tradeshowsThe two most important relationships for every marketing leader (spoiler: it's Product and Sales)Why MQLs are a deceptive metricPlanning Entrata's massive user conferenceWhy you shouldn’t sleep on Utah as a tech hub","thumbnail_url":"https://img.transistorcdn.com/z-iUS6zahOq4Vqa6k7-pru3J7xOWQG-vAFvOXbHW144/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxNTMzLzE2ODY3/ODM4MDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}