{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders","title":"Ramy Brook Sharp, Founder, Co-CEO & Creative Director, Ramy Brook — Sexy, Sophisticated and Timeless: How the search for a stylish and affordable top led to one of the world’s fastest growing women’s fashion brands","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7aa4a356\"></iframe>","width":"100%","height":180,"duration":1798,"description":"So many women’s clothing companies are all about fast fashion: trendy products that are made to sell, but not to last. Today, we’re talking to the founder of an apparel company that’s focused on making quality clothes that feel good to wear, and live in your closet long-term. \n\nRamy Brook Sharp is the Founder, Co-CEO and Creative Director of the women’s clothing brand, Ramy Brook. In 2010, Ramy set out to create the perfect timeless top to complement her jeans and jewelry. Unable to find what she wanted, she designed it herself, and within six months, her pieces were picked up by Bergdorf Goodman. \n\nRamy Brook is now available in over 250 boutiques, at major retailers like Saks, Neiman Marcus, Nordstrom, and Bloomingdale's, and the company has a flagship store on Madison Avenue in New York City. \n\nToday, Ramy walks us through the incredible origins of the brand, how she’s had to adapt the business to meet the demands of major retailers and social media platforms, and what we can expect to see from Ramy Brook in the coming years. \n\nHighlights:\nFrom Advertising to Fashion (2:25)\nThe $1,000 Top That Started It All (4:00)\nGetting Into Bergdorf and Learning Fast (6:50)\nSexy, Sophisticated, Timeless (11:00)\nBuilding a Multi-Generational Brand (12:55)\nFrom Tops to Head-to-Toe (14:10)\nMarketing in a Crowded Space (16:10)\nE-Commerce and the Omnichannel Mix (18:00)\nLeading People Through Change (21:10)\nWhat's Next for Ramy Brook (25:25)\n\nLinks:\nRamy Brook Sharp LinkedIn\nRamy Brook LinkedIn\nRamy Brook Website\nICR LinkedIn\nICR Twitter\nICR Website\n\n \nFeedback:\nIf you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co","thumbnail_url":"https://img.transistorcdn.com/VPbFZOgoHk78hrWlplrfMSrQROUNxI8jcZ2Gv-hyKm4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYmFh/NWFlNGJjY2Y0NGFk/YmM2NWJiMTI4NmVh/OWQ4Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}