{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"COSMOFACTORY","title":"Challenger-Brand Innovation in Grooming, featuring Fler CEO and Co-Founder Allegra Violante","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7ab80661\"></iframe>","width":"100%","height":180,"duration":1337,"description":"Courageous beauty startups are finding opportunity in mature markets, developing premium brands that compete with commodity goods. This week on CosmoFactory, we hear from a challenger brand in the premium shave category. Our guest is Allegra Violante, CEO and Co-Founder of Fler, a design-forward shave brand intent on creating products and a narrative that help consumers “feel good” about body hair and shaving practices. Based in Milan, Italy, Fler got started in 2021 and today offers everything from aluminum razors and blade refills to a line of shave mouse, as well as quite a number of body care products, and accessories. If you enjoy this episode, SHARE it with a friend, FOLLOW the CosmoFactory podcast & please LEAVE A REVIEW today. With your help, even more cosmetic industry professionals can discover the inspiring interviews we share on CosmoFactory! ABOUT CosmoFactoryBeauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors. Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry. Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives. HOST Deanna UtroskeCosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and over a decade of industry expertise to every interview. Deanna is also Editor of the Beauty...","thumbnail_url":"https://img.transistorcdn.com/2xxihR46EyB37XEZb6ECi3XsYyq8_mjZpR4Cvs0scI4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNGU0/MTg0MjU1MzE4NWNh/YmE4NjhmMzQzNzcw/NDcwOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}