{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Send & Grow by SparkLoop","title":"Crafting newsletters that connect — with Tarzan Kay","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7afbd312\"></iframe>","width":"100%","height":180,"duration":2920,"description":"Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course creators, coaches, and service providers by sharing invaluable insights on emails. In this episode, Dylan & Tarzan discuss…From Email Marketing to Newsletter Pro: How Tarzan transitioned from an email marketer to a full-fledged newsletter operator.Relational vs. Transactional Communication: Learn the stark differences between traditional email marketing and the more personal, engaging world of newsletters.Building Trust Through Consent: Tarzan shares her strategies for maintaining subscriber trust through consent practices and why it's crucial for newsletter success.Monetization and Content Creation: Uncover the nuances of newsletter monetization, including ads, sponsorships, and creating compelling content that resonates.Sustaining Engagement Over Years: Tarzan reveals her secrets to keeping a newsletter fresh and engaging for over seven years....and much more!OTHER LINKS MENTIONEDTarzan Kay's newsletterTarzan on LinkedinDylan on Twitter/XSparkLoop.appSparkLoop's Paid RecommendationsSparkLoop Partner ProgramsSparkLoop Affiliate Contest","thumbnail_url":"https://img.transistorcdn.com/rGBRKoW9LKX2kFWHntyuc_SBQbONrz9JIaDHLFc3ZuU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hY2U0/MmJlN2QzYjNmZDc3/MDNlZjdiNTc2ZmRl/ZmZlNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}