{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"BFCM Planning Is On. Here's How To Choose Your Hook. #235","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7afdfa73\"></iframe>","width":"100%","height":180,"duration":196,"description":"BFCM (Black Friday/Cyber Monday) is in 137 days. That might sound like it's far off, but if you're planning to launch something big, like an exclusive product or specific packaging, now's the time to start planning. Find out how to choose the right hook for your business to make this your biggest BFCM ever.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}