{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 272: 10 Common Product-Marketing Mistakes","html":"","width":"100%","height":180,"duration":1843,"description":"Understanding some simple 'laws' around marketing greatly increases the chance of a successful product.    It's not a linear scale. It's exponential.    A small principle massively determines a product's outcome…   I was just chatting with my crew, Colton, and Austin, I asked:    \"What are the most common issues you see when people are talking about their products?\"    You have to understand the unique position that we're in…   I'm coaching like crazy,  and they're here listening, hearing the questions, and my responses…   We also spend time going back and forth on principles of our own to figure out how to sell MORE  stuff…   It's a very unique room!   Every once in awhile, it's cool to sit back to think through what we’re learning.   In fact, I picked up one of my favorite books and reading some of the pages I haven't read yet…    (which is funny as I just called it one of my favorite books… which is true, it is,! But it was a part of the book I haven't really read that much yet…)   … and all these things that I’ve been teaching and going through, the guy's saying the exact same thing. I was like, \"Man!\"    I had this moment of stopping and reflecting on:    What am I learning?   What are we learning as a team right now?   … and that's been really helpful.   So  I encourage you to make some time to do that also…   Take a moment to sit back and think about what you’ve learnt on your entrepreneurial journey here?    PRODUCT MARKETING & THE ENTREPRENEURIAL JOURNEY   I recently did a podcast interview with somebody and they asked about my coaching style.    I did NOT go out to be a coach. I am a coach, but that's NOT ‘what’ I am.    I have a motorcycle, that doesn't mean that I'm a biker.      … and equally, coaching is only just part of what I do.    So…    If I have the goal of what I'm moving towards as an entrepreneur, ( and this is what I was talking about in the interview I was on)...   As a marketing coach, I'm gonna go in and teach cash models -...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}