{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Bigger Stage w/ Matt Stone","title":"Kate Joynt: The Founder Who Bet Everything on a Plug You Didn't Know You Needed","html":"","width":"100%","height":180,"duration":3355,"description":"Kate Joynt co-invented a product nobody was searching for. Then one influencer post took her Amazon sales from 25 a day to 800 — and EZ Outlet landed in Home Depot.\nFull Show Notes\nKate Joynt is the founder and CEO of EZ Outlet, an electrical outlet extender now sold at Home Depot, on Amazon, on Walmart.com, and featured twice on NBC's Today Show.\nShe didn't come from consumer products. She came from real estate, enterprise tech sales, and a lifelong fascination with inventions that started with a kid-invention show on Nickelodeon. When her co-founder Tony made an offhand comment one day — \"wouldn't it be cool if you could just plug something into the original outlet and pull the power up here, above the couch?\" — Kate's ear was already primed for it.\nWhat followed was years of prototyping, UL certification, factory sourcing, tooling and molding investments, and a brutal early period of paying for clicks that weren't there. Because nobody was searching for \"electrical outlet extender.\" The category didn't exist yet.\nThen one influencer posted one video. Sales went from 25 a day to 800 in an hour. Home Depot followed.\nBut the part of this conversation I keep coming back to isn't the wins. It's Kate describing her business as a \"glass bubble\" — fragile, vulnerable, something she had to protect through years where investors told her to keep going but nobody wrote a check until she didn't need one. It's her honesty about the stress that doesn't show up in pitch decks. And it's the specific, hard-won wisdom she has for the next founder standing where she was five years ago.\nIf you're an operator with an idea you keep almost-pursuing, or a founder in the messy middle of building something real, this episode is for you.\nIn this conversation:\nWhat EZ Outlet actually is, and why the problem it solves is so universal • Why it took years to get to market and what \"overnight success\" really looks like • The conversation that sparked the idea, and why Kate's ear was ready for...","thumbnail_url":"https://img.transistorcdn.com/OiGNDWoL6ey5RaVnyCK3tOz2QkGk_QMUaVIV05K9nf4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83OGUz/NWJhMzc2NTJiMzU5/NGQxOWJkNTA3MWE4/NmQyNy5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}