{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 37: How to Be Successful WITHOUT the Hustle featuring Claire Pelletreau","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7b27e1d7\"></iframe>","width":"100%","height":180,"duration":2921,"description":"Imagine this: you can be a totally lazy entrepreneur yet create amazing, high-quality work and accomplish everything you want in business—and more. \r\n \r\nAnd I don’t mean lazy in a negative way. I actually consider myself a pretty lazy person. Yet given the current hustle culture, being a lazy entrepreneur probably sounds hilarious at best and an impossibility at worse. \r\n \r\nSo how on earth can you be a successful entrepreneur and be lazy at the same time? \r\n \r\nMost importantly, creating high-quality work is at the top. Being smart about where you spend your time is key, too. And, sometimes, running Facebook ads is the most efficient way to engage potential customers and sell your work.\r\n \r\nIn this episode, I’m chatting with Claire Pelletreau who is a self-proclaimed lazy entrepreneur. She’s also a Facebook and Instagram ad consultant, teacher, conversion optimization expert, and creator of Absolute FB Ads.\r\n \r\nClaire spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she’ll happily geek out with you on ways to test advertising for any type of business. \r\n \r\nClaire also LOVES talking about money—profit, loss, the whole shebang. She asks her guests how much they charge—and how much they earn—on her show, the Get Paid Podcast. \r\n \r\nListen to the full episode to hear:\r\n\r\nWhy social media may not be worth your time or effort\r\nStrategies Claire uses to consistently *make sales* without big launches or constantly posting on social\r\nWhy spending money on ads makes sense... even if you're only breaking even\r\nHow Claire has maximized the results she's gotten from investing in copywriting services\r\n\r\n \r\nLearn more about Claire Pelletreau:\r\n \r\n\r\n  \r\nClairepells.com\r\nConnect with Claire on Instagram\r\nThe Get Paid Podcast\r\n\r\n \r\nLearn more about Gillian:\r\n \r\n\r\n  \r\nJoin Startup...","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}