{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Tracking the Market After Launch","html":"","width":"100%","height":180,"duration":219,"description":"Once your product is live, you are likely to hear more about other products on the market that are competitive to yours.  Let's talk about when and how to track what they are doing as well that can help you succeed.\nFree email course on how to launch a profitable B2B SaaS for less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is how to keep track of the market, in particular, the competitive options that your customers may also be interested in, similar to what it is that you're doing with your B2B SaaS. Now I'm talking about competition, obviously, but. From the perspective of where you should be when you're thinking about this.\nMy recommendation would be after you've launched your product, after you know you can turn cost, you can turn prospects into paying customers, you know that they're getting value outta the product, you're seeing some consistent usage. Those are all good metrics to make sure that you get past first. Once you've done that, then you're gonna wanna also know more about what the rest of the market looks like.\nBecause it's not just where you start, it's also where your product may go. How do you make sure that you continue to make it better? Now, you can do that by engaging with your customer base, and that's always primary because they will tell you what they need next or what else could stand to provide them with more value.\nAnd you should be looking for ways to gather that information as frequently as you can via chat or. Email communication or whatever, right? Provide your customers with the ability to provide you with feedback. At the moment, I'm using Hot Jar to collect survey data on different pages throughout the experience.\nThat is my B2B SaaS application for podcasting. Now, the other element is what else is going on in the market? You need to track that as well. That's the threat of new in the Porter's five Forces model. So if you're keeping track of this...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}