{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Making It: How Coaches, Consultants, and Creators Build for Success","title":"Why Business Clarity Beats Competing on Price Every Time","html":"","width":"100%","height":180,"duration":1932,"description":"What happens when you try to be everything to everybody? Anita Larsen shares with Michi Lantz how business clarity transforms stuck entrepreneurs into strategic owners. From losing her corporate job to building LITA Coaching, she reveals why narrowing down beats competing on price.\nGuest Bio:\nAnita Larsen is a business strategist and founder of LITA Coaching, where she helps growth-minded entrepreneurs build profitable, sustainable businesses through clarity and structure. She developed the Business Clarity System to help business owners move from scattered effort to intentional growth across strategy, positioning, offers, and operations. Anita is known for simplifying complex business challenges into clear, actionable strategies that drive real results.\nConnect with Anita Larsen\nLinkedIn: https://www.linkedin.com/in/anitalarsen/\nWebsite: https://litacoaching.com\nResources or websites mentioned in this episode:\nMirasee\nCredits:\nHost: Michi Lantz\nEditor: Marvin Del Rosario\nExecutive Producer: Danny Iny\nTo catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.\nEpisode transcript: Why Business Clarity Beats Competing on Price Every Time coming soon.","thumbnail_url":"https://img.transistorcdn.com/0dorFB_nUrb_bLCR2oQ0TlZ_6PK6xJHdpgiNUOhOuzM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMWZm/NDkzYjk0ZTI0M2Mx/NDJiOTdkMTc2ZDQ3/YjgwNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}