{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"SaaS Marketing Bites from Powered By Search","title":"Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7b829ba7\"></iframe>","width":"100%","height":180,"duration":902,"description":"One of the biggest objections that B2B SaaS companies hear from potential customers is the issue of switching risk. Switching risk involves a number of significant concerns. Here's what each of them is and how to address them.","thumbnail_url":"https://img.transistorcdn.com/xB5qKD0TpIyiGRmY0bKM3vuxuYCICJxNTxMewMNQI1M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5MzkzLzE2NTg4/NDk1NDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}