{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Straight To Voicemail","title":"Are you chasing short-term trends or actually building a brand? | Mishar Briones, Tala Brand Advisory","html":"","width":"100%","height":180,"duration":361,"description":"We live in an age where trends shift by the hour, a single moment can break the internet, and AI empowers anyone to generate content with a simple prompt. But when your organization is constantly chasing the next viral wave, defining who you actually are becomes nearly impossible. \nIn this episode of Straight to Voicemail, Adam Sockel hears from Mishar Briones, founder of Tala Brand Advisory. Mishar is a fierce believer in building strong foundations around brand messaging, positioning, and differentiation. She shares how leaders can anchor their teams to a long-term vision without losing sight of short-term growth, and why asking the hardest strategic questions is the only way to safeguard your budget and resources.\nYou'll learn:Why chasing immediate attention shouldn't mean abandoning your core visionHow building a long-term brand directly reduces future marketing spendWhy a clear long-term strategy makes operational, product, and sales decisions significantly easierJump into the conversation:(00:00) Why we wanted to hear from Mishar Briones(01:35) Renting consumer attention and shifting away from short-term trend chasing(01:59) Continually linking weekly growth conversations back to the long-term strategy(03:40) Brand strategy as the absolute financial filter for business resources and expansion(04:34) Identifying organizational gaps and knowing when marketing is the wrong choice\nStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again.\nDon't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. ","thumbnail_url":"https://img.transistorcdn.com/kcsJjjL5BsDeSRNvHPVg-g7CHTZu6haA07Cl6JSPut8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Nzk3/OTRkNDFiMGY3MzU4/MTZjMTAwMzhiYjYz/NDQ3NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}