{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Temoc Morfin on partnering with Pitbull and scaling sensibly","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7bdcdfaf\"></iframe>","width":"100%","height":180,"duration":2090,"description":"Not all of us dream of growing a massive brand but, today’s guest, Temoc Morfin did. As a first time restauranteur, Temoc defied the odds in scaling to a dozen locations before deciding to franchise in partnership with Grammy award winning artist Pitbull. In our conversation, we unpack the tactics and tools he used to scale from one to many and how hard work and the right intention have enabled him to scale his family business into a national chain. \nFor more information on Cilantro Taco Grill, visit https://cilantrotacogrill.com/.\n____________________________________________________________\nFull Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.\nWe have a lot more content coming your way! Be sure to check out our other content:\nYelp for Restaurants Podcasts\nRestaurant expert videos & webinars","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}