{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Convince People to Buy Without Being Pushy","html":"","width":"100%","height":180,"duration":3306,"description":"You see it online all the time.\nIf you work in marketing, your inbox is probably flooded with emails from coaches promoting their latest course launch, ebook, or affiliate program. And their marketing doesn’t shy away from making big claims about the products.\n“Become an Expert at Facebook Ads in 30 Days or Less.”\n“Double Your Income and Become a Six-Figure Consultant in 6 Weeks.”\nBut this strategy can backfire.\nUsing scarcity marketing in a sleazy way or making huge promises is a poor strategy overall. Overpromising only hurts your brand in the long run, because branding is all about trust, and under-delivering on your claim kills your credibility.\nAnd honestly?\nThe marketers that sell these courses didn't build their business in a month.\nIt took years of hard work for them to find success. And if you're a frequent listener of the Everyone Hates Marketers podcast, you already know that I don't believe in shortcuts, best practices, or fucking growth hacks.\nBecause the truth is, everything you achieve is based on the work you put into it.\nSo why do so many coaches and marketers make claims that their offers produce life-changing results?\nAccording to marketing strategist Sean D’Souza, it’s because people will buy it. Our human brains are literally wired this way. We instinctively want to achieve our goals with the least amount of output possible.\nBasically, we’re hard-wired to be lazy.\nBut there’s a better way to market your products — it’s called The Brain Audit. Sean D’Souza developed the analogy to explain what’s going on in your customer’s head during the buying process.\nI interviewed Sean on the podcast, and he explained his methodology for convincing people to buy your product without the pushy, hard sell.\n\n\n\nSource\n\nIn this blog post, we’re going to dig into The Brain Audit step-by-step.\nBut first, let’s talk about a very common mistake that marketers often think will be effective, but it actually repels customers.\n\nA Huge Marketing Mistake That Never...","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}