{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Ryan Morrison Show","title":"Dr. Squatch Almost Paid This Founder $1.5M in Soap ft. Max Albert | The Ryan Morrison Show","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7c403bf6\"></iframe>","width":"100%","height":180,"duration":3431,"description":"Today we're thrilled to welcome Max Albert, CEO and co-founder of Adrenaline Interactive, an Ann Arbor-based startup revolutionizing in-game advertising. Max went from software engineer at Ford to creating a top 10 mobile game with tens of thousands of daily players—then discovered the massive opportunity to help brands like FIFA, Dr. Squatch, and Chipotle reach Gen Z gamers through seamless product placement in Fortnite, Roblox, and Discord. In this episode, Max shares how he's building the future of advertising in gaming's $250 billion industry.Key Topics Covered:• How Max quit Ford to build Deep Pass Jam, a top 10 NFL mobile game• Why interstitial ads ruin the gaming experience (and what works instead)• The Sydney Sweeney Dr. Squatch campaign that reached 500K+ Fortnite players• How brands can reach Gen Z where they actually spend their time—in games• Brand safety considerations for gaming advertising• The \"platformification\" of gaming: Roblox, Fortnite, Genshin Impact, and what's next• Why gaming is now bigger than movies and music combined• Building Adrenaline Interactive from manual service to automated platform• Real-time bidding coming to in-game ads in 2026• Michigan's growing gaming and startup ecosystem• Practical advice for brands considering gaming advertisingLinks:Adrenaline Interactive: https://www.adrenalineinteractive.aiGame Jam Podcast: https://www.gamejampodcast.comMax Albert on LinkedIn: https://www.linkedin.com/in/max-albert-4b0b02a9/Deep Pass Jam: Available on iOS and Android","thumbnail_url":"https://img.transistorcdn.com/SPXVOAg--WZDFtAfK0TuuIj_ffGzW-y-7f2q1ufbI6Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZTVh/Njg1ZDNiYWEwNzlj/MDBjYjBkMzliZjNh/MzRhNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}