{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Women in Product Marketing ","title":"Verkada VP of Product Marketing, Priyanka Srinivasan on Go-To-Market Strategy","html":"","width":"100%","height":180,"duration":2120,"description":"Questions covered in this episode: 0:49 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:40 What is your role like as a VP of PMM at Verkada?6:58 What is the profile of a really successful product marketer that you look for?10:25 Can you talk about that a little bit more about the overlap between product marketing and product management at your company?15:53 As you grow, how are you thinking about that team structure and sort of adding roles, you know, that might be complimentary to product marketing as the needs really arise?18:48 What criteria do you use to prioritize releases?21:15 How do you decide on the right amount of detail to share and go to market materials?23:52 What about when you actually get to the tactics that you're going to use as part of a product launch?25:39 How do you think PMM will change over the next 5 or 10 years? 26:52 How should AI play a role in product marketing? 28:20 How do you achieve work life balance?31:08 What do you think has been the one thing that's been most important for growing your career? 33:22 What is your favorite thing about product marketing?Want more insights from Priyanka? Check out her Sharebird Profile.Looking to connect? You can find Priyanka here on LinkedIn.","thumbnail_url":"https://img.transistorcdn.com/DkKtiT8110CXd_Vu-6cIuwPYfktAahvVsbjajDRgews/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2NDU4LzE3MTE5/NzMwMDItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}