{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Valentine’s Day Special 1: How MeUndies Turned Underwear Into a Brand (with Greg Fass)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7c9ac32a\"></iframe>","width":"100%","height":180,"duration":1773,"description":"Greg Fass begged the MeUndies CEO to bring him on as the second full-time employee seven years ago. Now he's their Senior Brand Manager. Like so many of the best marketers in the ecommerce space, Greg is completely self-taught. Their campaign strategy for Valentine's Day has evolved A LOT over the years. He shares some of their biggest learnings as well as:The role of storytelling in their brand strategy.How they tapped into their customers’ view of Valentine’s Day.How their strategy applies to other holidays.Their timeline for the whole campaign.Show Notes & Links[3:16] Storytelling and how a PR background helps with that.[6:50] How they challenge the status quo with their Valentine’s Day campaign.[11:34] How does it all start? [19:53] Advice for any budget.[24:41] How to maximize the lifespan of your content.The Ecommerce Marketing Show HomeMeUndiesGreg Fass on TwitterDave Gerhardt on TwitterEnjoying the show? Leave a review on Apple Podcasts :)","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}