{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Harder Than It Looks: Parking Uncovered","title":"EP 53: From Chalk to Cloud - Nexity, Towne, and the Future with Shareena Sandbrook","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7c9dc1d7\"></iframe>","width":"100%","height":180,"duration":2813,"description":"In this episode of Harder Than It Looks, host Brian Wolff sits down with Shareena Sandbrook, Chief Commercial Development Officer at Towne. Shareena was the Co-Founder and CEO of Frogparking, a global parking technology company she co-founded with her father, Don Sandbrook, in 2009.\nHow do you build a global parking company from a small town in New Zealand? For Shareena, the answer involved a lot of plane rides, a lot of late nights, and a willingness to back herself. She left her young daughters at the airport more times than she can count, installed sensors herself in downtown LA in heels and a suitcase, and closed her first city deal (4,500 spaces) before her team really knew what they were doing. Sixteen years later, that first client is still with her.\nShareena grew up entrepreneurial. Her father is a self-described \"crazy inventor\" who pulled her into the workshop early and taught her to chase ideas no one else was working on. Before Frogparking, she sold satellite tracking software to aviation customers back when prospects would squint at the sky and ask, \"Where is the cloud?\" When she and her dad turned their attention to parking, the industry was still chalking tires. They saw an opening.\nIn 2025, Frogparking was acquired by Towne, where it became the foundation of Nexity by Towne, the industry’s first fully integrated parking and mobility platform delivered by a single provider. Shareena now leads design and development, integration, and ongoing growth, with her sights set on what she calls \"world domination\" and a billion-dollar company.\nKey Takeaways1.     Solve real problems, and growth follows. Frogparking grew because it spotted clear gaps: wardens chalking tires, clunky access control, vendor stacks duct-taped together. The team built technology that answered customer pain directly.\n2.     Focus beats everything. Shareena’s playbook is relentless focus on the right strategic deals, the right customers, and a reputation worth protecting....","thumbnail_url":"https://img.transistorcdn.com/Y0XKm5qIfx5wu96cc17w73uLDJ9g38v-oi18WqKq6hY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYmYx/ZTU1ZWMyZTdhMzFj/M2VkYTBmNjY5MWYw/NTQ3Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}