{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.","title":"68: Meghan Keaney Anderson / A Decade(ish) of Marketing at HubSpot","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7c9fb4c9\"></iframe>","width":"100%","height":180,"duration":2740,"description":"Meghan Keaney Anderson, VP of Marketing at HubSpot, joins the pod to provide what is essentially an oral history of marketing at HubSpot. Anderson has been with HubSpot for 9 years, and in her words, it's like being with 3 different companies during that span due to all the different phases of growth. \r\n\r\nIn this episode, Meghan provides all the details behind what makes HubSpot's marketing engine move, including: \r\n\r\n- how the team is structured\r\n- how their planning process works\r\n- how they set goals and cascade them down to the individual contributor\r\n- how they stay flexible to make adjustments, improve efficiencies, etc. \r\n- the channels they're investing more in, the ones that have evolved, etc. \r\n\r\nEnjoy!","thumbnail_url":"https://img.transistorcdn.com/DSXc07cHXL1qClbzFwNYEREu6N50F3KpSc4M8N2guJw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNTcw/ZTA2NTQ5NzY1Y2Q5/MjlmY2M0MWQzM2U0/ZWFiOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}