{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Motion Hatch: Helping Motion Designers Do Better Business","title":"083: How to find direct clients using LinkedIn w/ Marc Lawrence","html":"","width":"100%","height":180,"duration":3018,"description":"Do you use LinkedIn as a way to get direct clients?\nIf you haven’t previously considered using this awesome platform, then this week’s guest might just persuade you.\nAbout Marc Lawrence\nMarc Lawrence spent 20 years working in the corporate world - starting out as a motion designer and moving upwards to eventually have a leadership position in his company.\nBut ultimately, Marc found himself at a crossroads when he faced redundancy in his job.\nThe commute to work was becoming increasingly difficult and despite loving his job and the company he worked for, he felt that a change was well overdue.\nHow to make the transition between being employed and going freelance\nMarc decided that he would like to specialise in creating motion graphics specifically for social media.\nDespite having no experience running a business, no professional network and very few peers in the industry, Marc was determined to make freelancing a success.\nHe started his freelance career by becoming a Motion Hatch Mastermind student.\nThis helped him instrumentally with branding himself, setting up a website and figuring out the practical steps for attracting the kinds of clients he really wanted to be working with - which in his case was working with direct clients.\nHow to utilise Linkedin to get direct clients\nMarc soon found that LinkedIn was a brilliant platform to form real connections with people. Though Instagram is also a great platform for motion designers, he believes it’s better suited to those seeking work with agencies than work with end clients like himself.\nHe started connecting with established creatives in different fields - motion design, graphic design, copywriting and more - and asking if they would be willing to have a quick, 30-minute Zoom call with him. \nMuch to his surprise and delight, almost everyone he contacted said yes. \nMarc says that consistently engaging with people on LinkedIn - liking and commenting on their posts and being genuine in your comments - is one of the...","thumbnail_url":"https://img.transistorcdn.com/6xsBYKnILeAtccYypWeYL_O2NEWlJf8222gnA24qdKQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwODIxLzE3MTA3/ODEzMDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}