{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Drip by AQUALAB","title":"The Drip by AQUALAB: The Science of Storytelling with Laura Lampa","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7cabd30e\"></iframe>","width":"100%","height":180,"duration":1447,"description":"Laura Lampa is a scientist turned communicator and the founder and CEO of LML StoryLab Consulting. She translates complex scientific concepts into compelling narratives that resonate with wider audiences. On this episode of The Drip, Laura outlines why some groundbreaking scientific innovations struggle to capture public attention and how the art of storytelling can be the key to bridging this critical gap.\nIn this episode, you’ll hear about:\nKey principles for translating science into stories.\nUsing analogies to make science relatable.\nStrategies to improve communication in companies.\nBalancing accuracy and engagement in communication.\nTrends shaping the future of technical communication.\nJump to:\n(00:53) Introduction to storytelling in science\n(03:46) Key principles for effective communication\n(07:22) Simplifying technical topics with real-world examples\n(11:53) Improving internal communication in companies\n(22:20) This episode’s song recommendation.\n(23:12) This episode’s mantra.\n00:00 \"Communicating Breakthroughs: Science Storytelling\"\n05:20 From Jargon to Relatable Science\n09:49 Effective Layered Communication Strategy\n12:52 Navigating Uncertainty in Mergers\n16:02 Effective Communication Drives Future Sales\n17:17 Content Trends: Visuals and Transparency\n20:59 Aqualab: Communicating Scientific Innovations\nFeatured Artist and Song:\nFound Your Love by Griz\nLinks mentioned in this episode:\nLaura Lampa on LinkedIn\nLML StoryLab Consulting\n\"Just Can't Get Enough\" by Depeche Mode, music was chosen by Laura Lampa\nConnect with the show\nAQUALAB\nZachary Cartwright, PhD","thumbnail_url":"https://img.transistorcdn.com/bdwyneYe-wwuE0piWvrRKwpYyT9MYdDMVavfd2QmlTQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZGRk/NDFhODg5NWI5YTc0/NWMzNjA1OTkxZGY3/MmJlZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}