{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Customer Research 101: Uncover What Your Audience Wants","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7cf659f3\"></iframe>","width":"100%","height":180,"duration":3445,"description":"This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel.\nHe believes that marketing is about helping customers make informed decisions in their buying process, and he wants to teach every business how to sell more effectively.\nListen in as Liston walks us through a step-by-step process of customer research and how to use it to understand what your customer really wants.\nTopics covered:\nThe importance of customer research\nEstablishing credibility and customer trust\nHuman behavior and irrationality\nWhy growth hacking is bullshit\nThe buyer’s journey and helping customers make an informed decision\nCustomer research techniques\nIdentifying your real competitors\nEffective messaging\n\nResources mentioned:\nHow to Do User Research (Even if You’re on a Budget)\nGood Funnel\nPredictably Irrational by Dan Ariely\nListon Witherill’s Buyer Insights Course\nThe 22 Immutable Laws of Marketing by Al Ries and Jack Trout\nInfluence by Robert Cialdini\nNobody Wants to Read Your Sh*t by Steven Pressfield\nAlex Blumberg’s Storytelling Course\nBuying Triggers: 6 Steps to Create Explosive Demand","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}