{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Shift Happens Podcast","title":"Leadership Behind a $120M Commercial Transformation | Rogério Assad","html":"","width":"100%","height":180,"duration":2507,"description":"Rogério Assad, a commercial leadership expert who grew a $35 million P&L into nearly $120 million, without sacrificing values, people, or purpose.\nThroughout the conversation, Rogério walks us through how he led a deep commercial transformation, moving from a volume-driven model to one genuinely built on value. He shares what it took to integrate teams in Mexico and South America that once competed against each other, and how he turned that dynamic into a culture of high collaboration, shared best practices, and consistent growth. One of the standout moments is the story of how he won back 75% of a strategic client lost in Mexico (not through price discounts, but through relationship, presence, and a deep understanding of the value chain) guided by the phrase that defines his career: \"people buy from people.\"\nThe result is a dense, practical, and human conversation for anyone leading commercial teams in tough markets without losing their authenticity.\nHost: Kamila Adamatti | Guest: Rogério Assad\nRole: Sales Director Americas\nCompany: EASTMAN\nMeet The Grounded Way Grounded performance. For the long game.\nwww.thegroundedway.life\nConnect with Kamila Adamatti on LinkedIn: in/kamila-adamatti\nVisit the Shift Happens website: shifthappensthepodcast.com\nTone Up Business Consulting: toneupbusiness.com\n#podcast #leadershippodcast #changemanagement #businessleadership #mindset  #executivecoaching #communicationiskey","thumbnail_url":"https://img.transistorcdn.com/yhEJ75rKRt_2TwshSDzlf6Wsd9oi9UFs0qPuBqiVJiw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZmEx/N2M5YTlkYmY5NDgz/YmNiMzY4NWIwOGVh/NzEzZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}