{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2 Marketers and a Coworking Podcast","title":"23. Smart multi-location marketing with Justin Moran","html":"","width":"100%","height":180,"duration":3525,"description":"Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/Connect with JustinWebsite: http://www.workspacema.com/ LinkedIn: https://www.linkedin.com/in/justinmoran/ ---------------------------------------------------------------------------------------------------------------------------When Justin Moran took over Workspace MA in 2015, it was a single-location coworking operation in Hingham, MA. A decade later, he's grown the business to five locations across the South Shore, all while staying deeply involved in sales, marketing, and day-to-day ops.In Episode 23, Justin shares the tools, tactics, and mindsets behind his multi-location success, including:Why he stopped caring about social media reach and started obsessing over capturing people who are ready to buy right now (plus how he did it and how it worked out)How adding video and retargeting killed his Monday morning lead anxiety and made his pipeline predictable.Why he's got 80+ automations running in Optix, and how it helps ensure every member gets the same experience, whether they're paying $49 one time or $1,000/month.His approach to following up with every lead immediately and the tools that help him do it to make sure no lead ever goes cold.His AI chatbot Lillian, named after his grandmother, who lives on his website, answers inquiries 24/7, and has already closed people on a current promotion he's running.Why he goes to Upwork instead of agencies and how he gets things done in days instead of weeks.How he uses Gemini to get smart on a topic...","thumbnail_url":"https://img.transistorcdn.com/DDPuLCKI6gGef-zANyhkBhb5qB5xCx_cy3YrU_L_cY8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hM2Mz/NDAwZjhiODhjZjNk/MGUyZDQ1N2ZjMDM0/ODJlNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}