{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#164- UNFI UpNext Program: Aaron May","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7d2347ef\"></iframe>","width":"100%","height":180,"duration":3020,"description":"In this episode of Startup CPG Podcast, Daniel Scharff sits down with Aaron May, the manager of UNFI's UpNext program, UNFI's major program that helps helps emerging and diverse brands thrive in the retail space. Aaron shares insights into how UpNext supports small brands by offering guidance, networking opportunities, and access to UNFI's trade shows, all while helping them navigate the challenges of distribution. They discuss key strategies for building strong relationships with UNFI account managers, unlocking regional distribution centers, and scaling through partnerships with major retailers.\n\nAaron also covers practical advice for brands looking to succeed in retail, from managing promotion funding to understanding the nuances of the retail process. Throughout the conversation, they provide actionable tips on managing fees, running promotions, and maximizing trade show opportunities, while stressing the value of positive human interactions in business.\n\nLearn how to leverage the UpNext program for success, and don’t miss Aaron's valuable advice for emerging brands. Tune in now!\n\nRetail Sales Tracker:\n\nListen in as they share about:\nUNFI's Evolution\nUNFI UpNext Program\nExperience with Up Next and Trade Show\nRole of Account Managers\nFinding the Right Contacts\nApplication Process for “Up Next”\nFunding and Growth\nStage of the Company\nAdvice for Launching a CPG Product\nCriteria for Working with Brands\nManaging Deductions and Fees\nROI from Programming and Trade Shows\nResources and Support\n\nEpisode Links:\n UNFI UpNext Website\nAaron May LinkedIn\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}