{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Price Power","title":"22: 9x ARR, +47% ARPU, the real tests that won with Michael Bardin | Price Power Podcast Ep. 21","html":"","width":"100%","height":180,"duration":3076,"description":"Michal, product growth lead at Applica, explains why moving a paywall to the point of peak anticipation beat waiting for the aha moment, how trial length changes trial starts rather than trial conversion, and why the same paywall test produced opposite results on paid and organic traffic.\nMichal walks through three client teardowns. Pulsetto, a vagus nerve stimulation device with a companion app, went from a buried feature-gate paywall to an onboarding paywall and grew ARR 9x; trial start rate moved from roughly 3% to 16%. Beducated, a sex education web funnel, lifted revenue per user 47% on Meta traffic and 27% on organic after Applica discovered the two channels wanted completely different plan structures. Alux, a wealth and finance content app charging $149 a year, improved day one retention 22% and install-to-paid conversion 26% by mining users' own free-text answers out of Mixpanel and rewriting the onboarding in their words.What you'll learn:Why anticipation beats the \"aha moment\" as a buying triggerWhat a paywall exit-intent survey revealed about price objectionsWhy device buyers felt they were paying twice for a subscriptionHow trial duration moves trial starts but leaves conversion untouchedWhy a 14-day trial beat every discount as an exit-intent downsellHow that downsell came to drive 10-15% of total revenueWhen per-placement paywalls are worth building, and when they're notHow often to paywall a retained free user baseWhy one A/B test can land positive and negative at the same timeWhy plan length is really about how far ahead users can picture themselvesHow a weekly plan works as the web's version of a free trialWhy \"Start learning\" beat \"Subscribe now\" for conversion in 2026How to cheaply validate a post-purchase upsell before building oneHow to turn Mixpanel free-text answers into paywall copyWhy fewer options in session one improved day one and day seven retentionKey takeaways:\n\nAnticipation peaks before first use, not after. Pulsetto users had just...","thumbnail_url":"https://img.transistorcdn.com/zQmNoGN5MuGeMOqTvMb2DuPbwhjQUVEJ-q54eTGsg0c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMDkx/MTljNmYxN2FkNGFm/NDIwOWMyNzU0MmQ1/M2ZjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}