{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"Joe Welstead: From Pro Swimmer to Exiting His First Brand and Launching His Second","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7d5b9d81\"></iframe>","width":"100%","height":180,"duration":2546,"description":"Joe Welstead is a former pro swimmer and co-founder of Motion Nutrition, sold in 2022. Today, he's the co-founder of Oshun, a brand that offers electrolyte and magnesium supplements in a pump dispenser bottle.Expect to hear about: – Athlete vs. Founder: The similarities and differences between being a pro athlete and an entrepreneur.– Lessons from his First Brand: Why, if he could do it all over again, he'd launch Motion Nutrition with one hero product instead of 15 SKUs.– Rethinking Hydration Branding: Why Oshun positions electrolytes for daily brain fog, skin health, and sleep instead of traditional sports performance.– Profitable by Design: How Oshun has stayed profitable from day one to keep the door open for either holding the brand or selling when the timing is right.– Building a Life, Not Just a Brand: How Joe is structuring his second founder journey to preserve time with his family.Find Joe on:LinkedIn – https://www.linkedin.com/in/joe-welstead/","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}