{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Female Founder Lab","title":"From her kitchen into Whole Foods: Kathryn Bricken of Doughlicious","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7d68683f\"></iframe>","width":"100%","height":180,"duration":1860,"description":"Kathryn Bricken started making gluten-free cookie dough in her kitchen for friends. Today Doughlicious is in more than 6,000 stores worldwide: Whole Foods, Target, Costco. Kathryn just moved to the US for a year to run the next phase herself.\nThis episode is filled with practical lessons on scaling a consumer brand across borders: why she pulled out of Australia after moving too fast, the tiny packaging change that cost a fortune in the US, why Kathryn now says \"go deep, not wide,\" and how she thinks about raising money and giving away equity.\nThis podcast is brought to you by TABS, assisting companies to successfully expand to the US market.\nGuest: Kathryn Bricken, CEO & Founder of Doughlicious","thumbnail_url":"https://img.transistorcdn.com/hVhRKTVqIUpj24VFyqddlLrVQp43TPQ54uIyjoVEt5c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjMw/ODU4OTBmZGI3MTIy/ZDAzYTAzYTU5NzY5/ZmNlMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}